Mattel Hopes to Reinvent Barbie With an Assist From Hollywood

Toy company executives talk about the latest role for the iconic doll

From mimicking Elizabeth Taylor and Marilyn Monroe to embracing diversity: Here's a look at Barbie's evolution over the years as Margot Robbie's Barbie releases in theatres on July 21

How Mattel is reinventing Barbie with a Hollywood makeover

5,057 The Barbie Doll Stock Photos, High-Res Pictures, and Images

Thomas Buckley - Bloomberg

The Often Wacky, Sometimes Wicked, and Always Wondrous Eras of Barbie - The Ringer

214 Barbie Head Stock Photos, High-Res Pictures, and Images

What factors do you think contributed to NewJeans and Barbie's immense popularity? - Quora

How to reinvent a classic - by Will Poskett

5,057 The Barbie Doll Stock Photos, High-Res Pictures, and Images

Mattel Holder Presses for Fisher-Price, American Girl Sales

9,709 Barbie Doll Photos Stock Photos, High-Res Pictures, and

Robbie Brenner, executive producer of Mattel Films, at the company's News Photo - Getty Images

Meet the 'Barbie' Cast: From Past Roles to Off-Screen Relationships

Barbie Rewind Doll – Movie Night – Mattel Creations

Barbie with Down's syndrome: Mattel makes history with new doll

Mattel unveils limited collection 'Weird Barbie' doll

Barbie with Down's syndrome on sale after 'real women' criticism

Barbie with Down syndrome released by Mattel: 'Celebrating